Top 5 Character Collection Games in the UK: Q2 2025 Performance

The second quarter of 2025 saw notable trends in the character collection games category on a unified platform in the United Kingdom. Here’s a breakdown of the top five games based on data from Sensor Tower.

Coin Master by Moon Active demonstrated strong performance with its weekly revenue peaking at approximately $2.5M at the end of June. Downloads fluctuated, reaching a high of about 19.5K mid-April, while weekly active users experienced a decline from 320K in late April to around 181K by the end of the quarter.

MONOPOLY GO!, published by Scopely, Inc., showed a steady revenue increase, peaking at $1.9M in late May. Downloads remained relatively stable, with a slight dip to 21K in late June. Active users hovered around 600K at the beginning and end of the quarter, with minor fluctuations throughout.

Last War:Survival from FUNFLY PTE. LTD. saw weekly revenue peaking at $1M in late April. Downloads started strong at 44K in early April but decreased to 20K by the end of June. Active users showed an upward trend, peaking at 125K in late April before stabilizing around 100K.

Whiteout Survival by Century Games Pte. Ltd. experienced a revenue peak of $772K in mid-April. Downloads peaked at 38K during the same period, but active users saw a gradual decline from 261K at the start of the quarter to 179K by its conclusion.

Finally, Pokémon GO, a long-standing favorite from Niantic, Inc., saw a significant increase in revenue, reaching $1.7M in late June. Downloads also peaked at 21K during this time, while active users remained robust, ending the quarter at approximately 642K.

For further insights and detailed analytics, visit Sensor Tower's platform.